Specialist Putting Lessons & Putter Fittings in Devon
Advanced putting coaching, analysis & Fitting using sam puttlab
Specialist Putting Coaching - Torquay Golf Academy
James Urquhart is the Head PGA Professional at Torquay Golf Academy and a SAM PuttLab Level 3 Certified Technician, specialising in putting coaching, analysis and performance. James is currently the only SAM PuttLab Level 3 Technician in the South West and one of only 12 in the UK. He also works with Devon Golf with Junior Development, Junior Elite, & Men’s 1st Team Putting Coach.
Based at Torquay Golf Academy in Devon, James works with golfers of all abilities — from club golfers looking to hole more putts and reduce three-putts, through to elite and county-level players seeking detailed technical and performance analysis.
SAM PuttLab Putting Analysis
SAM PuttLab is one of the world’s leading putting analysis and training systems, providing highly accurate measurements of the key parameters within your putting stroke.
Rather than relying purely on what the eye can see, SAM PuttLab allows us to measure your technique and consistency in detail. This helps identify your individual tendencies, understand the causes behind them and develop a targeted coaching and practice plan.
Your results are displayed through detailed visual reports, making it easy to see what you’re doing well, what needs attention and how your putting changes over time.
What makes it so unique?
The complete putting solution
SAM PuttLab is THE COMPLETE putting solution – easy setup and calibration, extremely accurate data, comprehensive analysis, customisable reports, and the only system on the market that considers technique AND consistency to evaluate a player’s individual performance profile.
Putting Lessons in Devon
Great putting is about much more than having a technically perfect stroke.
Our putting coaching focuses on four key areas:
Green Reading — improving your ability to predict break and choose an effective start line.
Pace Control — developing better distance control to reduce three-putts and improve your chances of holing putts.
Start Line — understanding and improving your ability to start the ball where you intend.
Repeatable Routine — building a consistent process that transfers from practice to the golf course and performs under pressure.
Using a combination of coaching, SAM PuttLab analysis, Vertex Putting Systems and performance testing, we’ll identify the areas that can make the biggest difference to your putting and build your coaching around them.
Putter Fittings in Devon
The right putter should complement your setup, stroke and visual preferences rather than force you to adapt your technique to the equipment.
Our specialist putter fitting service combines professional coaching expertise with objective putting data to help identify a putter setup that suits you. We specialise in fitting Scotty Cameron and TaylorMade Spider putters, with the FULL range of models and specifications available to help find the right match for your game.
What do we assess during a putter fitting?
Length:
Finding the appropriate putter length for your setup, posture and natural address position.
Neck & Head Rotation:
Analysing your clubhead rotation and release pattern to help determine which neck and putter configuration best complements your stroke.
Aim & Alignment:
Testing how accurately you aim different putters. Head shape, neck design, shaft position, offset and alignment markings can all influence how the putter appears at address and where you naturally aim the face.
Handle & Grip:
Assessing different grip characteristics in relation to your hand action and release pattern.
Lie Angle:
Finding the correct lie angle so the putter sits appropriately at address and the face is presented as intended. A putter that sits excessively toe-up or toe-down can influence the direction the face points and affect your ability to aim consistently.
Loft & Launch:
Assessing loft and ball launch to establish a setup that produces effective launch and roll characteristics for your stroke.
The objective isn’t simply to find a putter that feels good. It’s to use measured data, ball performance and your individual tendencies to identify a putter you can aim, deliver and roll consistently. Whether you’re considering a new putter or simply want to know whether your current putter is helping or hindering your performance, our specialist fitting process takes the guesswork out of choosing the right equipment. The right putter should complement your setup, stroke and visual preferences rather than force you to adapt your technique to the equipment.
5-Session Putting Coaching Masterclass
Take your putting to the next level with our 5-session putting masterclass at Torquay Golf Academy. This structured programme includes:
Goal setting
Mastering the 4 pillars of putting
Access to the best drills used on tour
Your SAM Putt Lab technical tendencies
Calibrating setup where you see straight
Personalised practice plan
Round the clock remote support
During the course you will learn technical drills, performance skills, and various green reading strategies, while developing a routine that truly connects you to your target under pressure.
Using world-class technology including SAM PuttLab and the Vertex Putting Systems we’ll measure real improvement across the five sessions. From face control and strike location to arc plane and speed control, every session builds towards measurable performance gains — finishing with on-screen testing and fun competitive challenges.
If you want to master the art of putting, sign up below!